Instagram Hook Analyzer.
Paste your hook. Get an instant score and specific fixes — based on the payoff-first principles that actually earn views. Free, no login, nothing leaves your browser.
What makes a good Instagram hook?+
A strong hook is payoff-first — it leads with the result or bold claim in the first two seconds, makes a specific promise (a number or concrete outcome helps), and carries a little tension or curiosity. It avoids slow question openers and warm-up filler.
Why are question-opener hooks weaker?+
Opening on a question makes the viewer do the work before they know why they should care. Leading with the payoff — the answer or the result — stops the scroll faster, which is what earns reach.
Is the score a guarantee my post will go viral?+
No. It's guidance based on hook-writing principles, not a promise. The only real test is your own audience's data — which is exactly what Merge analyzes to find the hooks that work on your account.
Want the hooks that work on your account?
This tool uses general principles. Merge reads your own Instagram & Facebook data and builds hooks from the formulas that have actually earned you views.