The Journal

Notes on marketing,
craft & community.

Strategy we swear by, content we love making, and the occasional look behind the scenes — written for the business owners we work alongside.

Featured article
Featured·Strategy·8 min read

Marketing that feels distinctly your own

One-size-fits-all is easy — and forgettable. Here's the framework we use to build a social presence that could only belong to your business, from voice to visuals to the rhythm of your feed.

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Content·6 min

A month of content in a single afternoon

How we batch-shoot a full month of social for a busy tasting room — and how you can too.

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Strategy·4 min

Marketing a place, not just a product

Why tourism and wine-country brands win by selling a feeling first.

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Behind the Scenes·5 min

What same-day wedding reels really take

A look inside our event-coverage kit and the timeline that makes it work.

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Branding·5 min

Building a palette with a point of view

Colour is the fastest way to feel like yourself online. Here's how we choose one that lasts.

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Content·7 min

The five posts every small business needs

A simple content rotation that keeps a feed warm without burning you out.

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Local & Community·4 min

Why we market from Main Street

What being rooted in a real community teaches us about telling honest stories.

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Sample articles for preview — the Journal is ready for Taylered Marketing's real posts.

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